Medium violet red

#aa498c

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red is a mid pink, balanced and easy to pair. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #aa498c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa498c

RGB170, 73, 140

HSL319, 40%, 48%

HSV319, 57%, 67%

CMYK0%, 57%, 18%, 33%

Lab45.91, 47.81, -18.12

XYZ23.69, 15.2, 26.5

Decimal11159948

Web safe#993399

Pantone258 C

Shades of medium violet red

#9b4380 #8c3c74 #7d3667 #6f2f5b #60294f #512343 #421c36 #33162a #24101e #150912

Tints of medium violet red

#b65698 #be67a3 #c579ae #cd8ab8 #d49bc3 #dcadcd #e3bed8 #ebd0e2 #f2e1ed #faf3f7

Colors that go with medium violet red

Complementary#49aa67 Analogous#9749aa Analogous#aa495b Triadic#8caa49 Triadic#498caa Split complementary#5caa49 Split complementary#49aa97

Medium violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 57, 18, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa498c on both.

Coated stockgloss or silk, C

0 57 18 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 56 21 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #aa498c straight into your stylesheet.

.background { background-color: #aa498c; }
.text { color: #aa498c; }
.border { border: 2px solid #aa498c; }

How medium violet red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium violet red and accessibility

Contrast ratios for #aa498c against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #aa498c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #aa498c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #aa498c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #aa498c are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.