Indian red

#aa495d

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a soft red sitting at 348 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #aa495d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa495d
RGB170, 73, 93
HSL348, 40%, 48%
HSV348, 57%, 67%
CMYK0%, 57%, 45%, 33%
Lab44.38, 41.71, 8.28
XYZ20.94, 14.1, 11.97
Decimal11159901
Web safe#993366
Pantone703 C
Pantone703 CHex#aa495dRgb170 73 93Cmyk0 57 45 33Lab44 42 8Darker#461e26Deep#783442Lighter#c07a89

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 57, 45, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa495d on both.

Coated stockgloss or silk, C
0 57 45 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 56 45 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #aa495d straight into your stylesheet.

.background { background-color: #aa495d; }
.text { color: #aa495d; }
.border { border: 2px solid #aa495d; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #aa495d against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.50:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.82:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #aa495d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #aa495d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #aa495d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa495d is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.