Medium violet red

#aa347c

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a soft pink at 323 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #aa347c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa347c
RGB170, 52, 124
HSL323, 53%, 44%
HSV323, 69%, 67%
CMYK0%, 69%, 27%, 33%
Lab41.93, 54.67, -14.45
XYZ21.44, 12.46, 20.34
Decimal11154556
Web safe#993366
Pantone241 C
Pantone241 CHex#aa347cRgb170 52 124Cmyk0 69 27 33Lab42 55 -14Darker#3d132cDeep#732354Lighter#c75f9e

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 69, 27, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa347c on both.

Coated stockgloss or silk, C
0 69 27 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 29 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #aa347c straight into your stylesheet.

.background { background-color: #aa347c; }
.text { color: #aa347c; }
.border { border: 2px solid #aa347c; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #aa347c against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.01:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.49:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #aa347c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #aa347c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #aa347c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa347c is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.