Brown

#aa1b21

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads rich. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #aa1b21, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa1b21
RGB170, 27, 33
HSL357, 73%, 39%
HSV357, 84%, 67%
CMYK0%, 84%, 81%, 33%
Lab36.82, 55.39, 35.36
XYZ17.24, 9.44, 2.35
Decimal11148065
Web safe#993333
Pantone1805 C
Pantone1805 CHex#aa1b21Rgb170 27 33Cmyk0 84 81 33Lab37 55 35Darker#35080aDeep#6c1115Lighter#d5373e

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 84, 81, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa1b21 on both.

Coated stockgloss or silk, C
0 84 81 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 81 79 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #aa1b21 straight into your stylesheet.

.background { background-color: #aa1b21; }
.text { color: #aa1b21; }
.border { border: 2px solid #aa1b21; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #aa1b21 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.27:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.89:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #aa1b21 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #aa1b21 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #aa1b21 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa1b21 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.