Medium violet red

#aa0d73

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a vivid pink at 321 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #aa0d73, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa0d73

RGB170, 13, 115

HSL321, 86%, 36%

HSV321, 92%, 67%

CMYK0%, 92%, 32%, 33%

Lab37.97, 63.85, -14.89

XYZ19.82, 10.07, 17.12

Decimal11144563

Web safe#990066

Pantone241 C

Shades of medium violet red

#9c0c69 #8e0b60 #800a56 #71094d #630843 #55073a #470530 #390426 #2b031d #1c0213

Tints of medium violet red

#c70f86 #e3119a #ee25a8 #f142b3 #f35fbf #f57cca #f798d6 #f9b5e1 #fcd2ed #feeef8

Colors that go with medium violet red

Complementary#0daa44 Analogous#920daa Analogous#aa0d25 Triadic#73aa0d Triadic#0d73aa Split complementary#25aa0d Split complementary#0daa92

Medium violet red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 92, 32, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa0d73 on both.

Coated stockgloss or silk, C

0 92 32 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 89 33 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #aa0d73 straight into your stylesheet.

.background { background-color: #aa0d73; }
.text { color: #aa0d73; }
.border { border: 2px solid #aa0d73; }

How medium violet red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium violet red and accessibility

Contrast ratios for #aa0d73 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #aa0d73 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #aa0d73 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #aa0d73 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa0d73 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.