Brown

#aa012f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown sits in the pink band, deep and vivid. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Brown color values

Every conversion for #aa012f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa012f
RGB170, 1, 47
HSL344, 99%, 34%
HSV344, 99%, 67%
CMYK0%, 99%, 72%, 33%
Lab35.54, 60.1, 25.39
XYZ17.1, 8.77, 3.48
Decimal11141423
Web safe#990033
Pantone1945 C
Pantone1945 CHex#aa012fRgb170 1 47Cmyk0 99 72 33Lab36 60 25Darker#3d0011Deep#65011cLighter#e50d48

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 99, 72, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa012f on both.

Coated stockgloss or silk, C
0 99 72 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 95 70 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #aa012f straight into your stylesheet.

.background { background-color: #aa012f; }
.text { color: #aa012f; }
.border { border: 2px solid #aa012f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #aa012f against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.62:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.75:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #aa012f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #aa012f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #aa012f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa012f is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.