Brown

#a93a4e

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a soft red sitting at 349 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #a93a4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a93a4e
RGB169, 58, 78
HSL349, 49%, 45%
HSV349, 66%, 66%
CMYK0%, 66%, 54%, 34%
Lab41.23, 46.93, 13.16
XYZ19.25, 12.01, 8.51
Decimal11090510
Web safe#993366
Pantone703 C
Pantone703 CHex#a93a4eRgb169 58 78Cmyk0 66 54 34Lab41 47 13Darker#3f161dDeep#742835Lighter#c46777

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 66, 54, 34.

The same color needs a different cmyk build depending on the paper. Here is #a93a4e on both.

Coated stockgloss or silk, C
0 66 54 34
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 65 54 40
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #a93a4e straight into your stylesheet.

.background { background-color: #a93a4e; }
.text { color: #a93a4e; }
.border { border: 2px solid #a93a4e; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #a93a4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.17:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.40:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #a93a4e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #a93a4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #a93a4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #a93a4e is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.