Dark magenta

#a70498

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep pink, weighty and easy to pair. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Dark magenta color values

Every conversion for #a70498, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a70498
RGB167, 4, 152
HSL306, 95%, 34%
HSV306, 98%, 65%
CMYK0%, 98%, 9%, 35%
Lab38.85, 68.94, -36.45
XYZ21.65, 10.57, 30.6
Decimal10945688
Web safe#990099
Pantone254 C
Pantone254 CHex#a70498Rgb167 4 152Cmyk0 98 9 35Lab39 69 -36Darker#3c0136Deep#64025bLighter#e111ce

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 98, 9, 35.

The same color needs a different cmyk build depending on the paper. Here is #a70498 on both.

Coated stockgloss or silk, C
0 98 9 35
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 94 12 41
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #a70498 straight into your stylesheet.

.background { background-color: #a70498; }
.text { color: #a70498; }
.border { border: 2px solid #a70498; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #a70498 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.74:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.11:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #a70498 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #a70498 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #a70498 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a70498 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.