Purple

#a697b5

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple falls in the purple range, mid and muted. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #a697b5, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a697b5
RGB166, 151, 181
HSL270, 17%, 65%
HSV270, 17%, 71%
CMYK8%, 17%, 0%, 29%
Lab64.62, 11.31, -13.57
XYZ35.13, 33.58, 48.35
Decimal10917813
Web safe#9999cc
Pantone666 C
Pantone666 CHex#a697b5Rgb166 151 181Cmyk8 17 0 29Lab65 11 -14Darker#5f4f6fDeep#826d97Lighter#cac2d2

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 8, 17, 0, 29.

The same color needs a different cmyk build depending on the paper. Here is #a697b5 on both.

Coated stockgloss or silk, C
8 17 0 29
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
11 20 4 35
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #a697b5 straight into your stylesheet.

.background { background-color: #a697b5; }
.text { color: #a697b5; }
.border { border: 2px solid #a697b5; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #a697b5 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.72:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.72:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #a697b5 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #a697b5 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #a697b5 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #a697b5 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.