Blue

#a499c7

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #a499c7, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a499c7
RGB164, 153, 199
HSL254, 29%, 69%
HSV254, 23%, 78%
CMYK18%, 23%, 0%, 22%
Lab65.59, 13.43, -22.19
XYZ37.01, 34.8, 58.8
Decimal10787271
Web safe#9999cc
Pantone2705 C
Pantone2705 CHex#a499c7Rgb164 153 199Cmyk18 23 0 22Lab66 13 -22Darker#594a87Deep#7b6baeLighter#cec8df

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 18, 23, 0, 22.

The same color needs a different cmyk build depending on the paper. Here is #a499c7 on both.

Coated stockgloss or silk, C
18 23 0 22
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
21 25 4 28
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #a499c7 straight into your stylesheet.

.background { background-color: #a499c7; }
.text { color: #a499c7; }
.border { border: 2px solid #a499c7; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #a499c7 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.64:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.96:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #a499c7 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #a499c7 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #a499c7 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #a499c7 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.