Brown

#a24d40

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads weighty. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #a24d40, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a24d40

RGB162, 77, 64

HSL8, 43%, 44%

HSV8, 60%, 64%

CMYK0%, 52%, 60%, 36%

Lab43.3, 34.06, 24.26

XYZ18.48, 13.36, 6.46

Decimal10636608

Web safe#996633

Pantone1807 C

Shades of brown

#94463a #864035 #78392f #6a322a #5c2c24 #4e251f #401e19 #321814 #24110e #160a09

Tints of brown

#b55648 #be675a #c5786d #cd8a80 #d49b93 #dcada6 #e3bfb9 #ebd0cc #f2e2df #faf3f2

Colors that go with brown

Complementary#4095a2 Analogous#a24064 Analogous#a27e40 Triadic#40a24d Triadic#4d40a2 Split complementary#40a27e Split complementary#4064a2

Brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 52, 60, 36.

The same color needs a different cmyk build depending on the paper. Here is #a24d40 on both.

Coated stockgloss or silk, C

0 52 60 36

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 52 59 42

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #a24d40 straight into your stylesheet.

.background { background-color: #a24d40; }
.text { color: #a24d40; }
.border { border: 2px solid #a24d40; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #a24d40 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #a24d40 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #a24d40 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #a24d40 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a24d40 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.