Red

#9c626c

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a muted red sitting at 350 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #9c626c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9c626c
RGB156, 98, 108
HSL350, 23%, 50%
HSV350, 37%, 61%
CMYK0%, 37%, 31%, 39%
Lab48.12, 24.87, 4.24
XYZ20.78, 16.89, 16.35
Decimal10248812
Web safe#996666
Pantone4995 C
Pantone4995 CHex#9c626cRgb156 98 108Cmyk0 37 31 39Lab48 25 4Darker#442b2fDeep#70464eLighter#b69096

Shades of red

Tints of red

Colors that go with red

Red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 37, 31, 39.

The same color needs a different cmyk build depending on the paper. Here is #9c626c on both.

Coated stockgloss or silk, C
0 37 31 39
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 38 33 45
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #9c626c straight into your stylesheet.

.background { background-color: #9c626c; }
.text { color: #9c626c; }
.border { border: 2px solid #9c626c; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #9c626c against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.80:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.38:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #9c626c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #9c626c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #9c626c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #9c626c come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.