Red

#9b646c

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #9b646c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9b646c

RGB155, 100, 108

HSL351, 22%, 50%

HSV351, 35%, 61%

CMYK0%, 35%, 30%, 39%

Lab48.47, 23.34, 4.73

XYZ20.78, 17.17, 16.41

Decimal10183788

Web safe#996666

Pantone4995 C

Shades of red

#8d5b62 #805259 #724a4f #644146 #57383c #492f33 #3c2629 #2e1e20 #201516 #130c0d

Tints of red

#a4727a #ae8187 #b78f95 #c09ea3 #c9acb0 #d3babe #dcc9cc #e5d7d9 #efe6e7 #f8f4f5

Colors that go with red

Complementary#649b93 Analogous#9b6487 Analogous#9b7764 Triadic#6c9b64 Triadic#646c9b Split complementary#649b77 Split complementary#64879b

Red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 35, 30, 39.

The same color needs a different cmyk build depending on the paper. Here is #9b646c on both.

Coated stockgloss or silk, C

0 35 30 39

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 36 32 45

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #9b646c straight into your stylesheet.

.background { background-color: #9b646c; }
.text { color: #9b646c; }
.border { border: 2px solid #9b646c; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #9b646c against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #9b646c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #9b646c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #9b646c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #9b646c come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.