Dark red

#9a2d04

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red is a deep orange with weighty warmth. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Dark red color values

Every conversion for #9a2d04, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9a2d04
RGB154, 45, 4
HSL16, 95%, 31%
HSV16, 97%, 60%
CMYK0%, 71%, 97%, 40%
Lab35.51, 43.83, 46.21
XYZ14.29, 8.76, 1.05
Decimal10104068
Web safe#993300
Pantone174 C
Pantone174 CHex#9a2d04Rgb154 45 4Cmyk0 71 97 40Lab36 44 46Darker#3c1102Deep#631d03Lighter#d54611

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 71, 97, 40.

The same color needs a different cmyk build depending on the paper. Here is #9a2d04 on both.

Coated stockgloss or silk, C
0 71 97 40
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 69 93 46
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #9a2d04 straight into your stylesheet.

.background { background-color: #9a2d04; }
.text { color: #9a2d04; }
.border { border: 2px solid #9a2d04; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #9a2d04 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.63:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.75:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #9a2d04 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #9a2d04 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #9a2d04 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #9a2d04 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.