Red

#99656a

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a muted red sitting at 354 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #99656a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#99656a

RGB153, 101, 106

HSL354, 20%, 50%

HSV354, 34%, 60%

CMYK0%, 34%, 31%, 40%

Lab48.41, 21.69, 5.81

XYZ20.39, 17.12, 15.87

Decimal10052970

Web safe#996666

Pantone4995 C

Shades of red

#8c5c61 #7e5357 #714a4e #634145 #56393b #483032 #3b2729 #2d1e1f #201516 #120c0d

Tints of red

#a37378 #ac8186 #b69093 #bf9ea1 #c9adaf #d2bbbd #dbc9cb #e5d8d9 #eee6e7 #f8f4f5

Colors that go with red

Complementary#659994 Analogous#996584 Analogous#997a65 Triadic#6a9965 Triadic#656a99 Split complementary#65997a Split complementary#658499

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 34, 31, 40.

The same color needs a different cmyk build depending on the paper. Here is #99656a on both.

Coated stockgloss or silk, C

0 34 31 40

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 35 33 46

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #99656a straight into your stylesheet.

.background { background-color: #99656a; }
.text { color: #99656a; }
.border { border: 2px solid #99656a; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #99656a against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #99656a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #99656a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #99656a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #99656a are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.