Dark red

#991a00

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #991a00, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#991a00
RGB153, 26, 0
HSL10, 100%, 30%
HSV10, 100%, 60%
CMYK0%, 83%, 100%, 40%
Lab32.94, 49.95, 46.24
XYZ13.51, 7.51, 0.74
Decimal10033664
Web safe#993300
Pantone174 C
Pantone174 CHex#991a00Rgb153 26 0Cmyk0 83 100 40Lab33 50 46Darker#3d0a00Deep#661100Lighter#d52e0b

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 83, 100, 40.

The same color needs a different cmyk build depending on the paper. Here is #991a00 on both.

Coated stockgloss or silk, C
0 83 100 40
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 80 96 46
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #991a00 straight into your stylesheet.

.background { background-color: #991a00; }
.text { color: #991a00; }
.border { border: 2px solid #991a00; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #991a00 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.39:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.50:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #991a00 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #991a00 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #991a00 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #991a00 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.