Brown

#99001a

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a vivid red sitting at 350 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #99001a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#99001a

RGB153, 0, 26

HSL350, 100%, 30%

HSV350, 100%, 60%

CMYK0%, 100%, 83%, 40%

Lab31.46, 55.18, 32.87

XYZ13.32, 6.85, 1.6

Decimal10027034

Web safe#990033

Pantone704 C

Shades of brown

#8d0018 #810016 #740014 #680012 #5c0010 #50000e #43000b #370009 #2b0007 #1f0005

Tints of brown

#bb0020 #dd0026 #ff002b #ff2247 #ff4463 #ff6580 #ff879c #ffa9b8 #ffcbd4 #ffedf0

Colors that go with brown

Complementary#00997f Analogous#990067 Analogous#993300 Triadic#1a9900 Triadic#001a99 Split complementary#009933 Split complementary#006799

Brown in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 100, 83, 40.

The same color needs a different cmyk build depending on the paper. Here is #99001a on both.

Coated stockgloss or silk, C

0 100 83 40

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 96 80 46

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #99001a straight into your stylesheet.

.background { background-color: #99001a; }
.text { color: #99001a; }
.border { border: 2px solid #99001a; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #99001a against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #99001a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #99001a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #99001a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #99001a are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.