Blue

#989dbd

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #989dbd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#989dbd

RGB152, 157, 189

HSL232, 22%, 67%

HSV232, 20%, 74%

CMYK20%, 17%, 0%, 26%

Lab65.33, 5.04, -17.1

XYZ34.19, 34.46, 52.99

Decimal10001853

Web safe#9999cc

Pantone535 C

Shades of blue

#858bb1 #7279a5 #616897 #555b84 #494e71 #3c415e #30344b #242738 #181a26 #0c0d13

Tints of blue

#a1a6c3 #aaafc9 #b4b7cf #bdc0d5 #c6c9db #cfd2e0 #d8dae6 #e2e3ec #ebecf2 #f4f5f8

Colors that go with blue

Complementary#bdb898 Analogous#98b0bd Analogous#a698bd Triadic#bd989d Triadic#9dbd98 Split complementary#bda698 Split complementary#b0bd98

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 20, 17, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #989dbd on both.

Coated stockgloss or silk, C

20 17 0 26

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

22 20 4 32

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #989dbd straight into your stylesheet.

.background { background-color: #989dbd; }
.text { color: #989dbd; }
.border { border: 2px solid #989dbd; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #989dbd against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #989dbd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #989dbd sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #989dbd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #989dbd are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.