Purple

#987aa4

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a muted purple at 283 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #987aa4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#987aa4
RGB152, 122, 164
HSL283, 19%, 56%
HSV283, 26%, 64%
CMYK7%, 26%, 0%, 36%
Lab55.35, 19.53, -18.05
XYZ26.61, 23.27, 38.21
Decimal9992868
Web safe#996699
Pantone521 C
Pantone521 CHex#987aa4Rgb152 122 164Cmyk7 26 0 36Lab55 20 -18Darker#4d3a55Deep#74577fLighter#b8a6c0

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 7, 26, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #987aa4 on both.

Coated stockgloss or silk, C
7 26 0 36
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
10 28 4 42
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #987aa4 straight into your stylesheet.

.background { background-color: #987aa4; }
.text { color: #987aa4; }
.border { border: 2px solid #987aa4; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #987aa4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.71:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.65:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #987aa4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #987aa4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #987aa4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #987aa4 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.