Red

#986a6b

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and muted. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #986a6b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#986a6b

RGB152, 106, 107

HSL359, 18%, 51%

HSV359, 30%, 60%

CMYK0%, 30%, 30%, 40%

Lab49.55, 18.55, 6.83

XYZ20.76, 18.05, 16.3

Decimal9988715

Web safe#996666

Pantone4995 C

Shades of red

#8b6061 #7e5758 #704e4e #634445 #553b3c #483232 #3a2829 #2d1f1f #201616 #120d0d

Tints of red

#a27879 #ab8687 #b59494 #bea1a2 #c8afb0 #d1bdbe #dbcbcb #e5d9d9 #eee7e7 #f8f4f5

Colors that go with red

Complementary#6a9897 Analogous#986a82 Analogous#98806a Triadic#6b986a Triadic#6a6b98 Split complementary#6a9880 Split complementary#6a8298

Red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 30, 30, 40.

The same color needs a different cmyk build depending on the paper. Here is #986a6b on both.

Coated stockgloss or silk, C

0 30 30 40

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 32 32 46

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #986a6b straight into your stylesheet.

.background { background-color: #986a6b; }
.text { color: #986a6b; }
.border { border: 2px solid #986a6b; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #986a6b against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #986a6b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #986a6b sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #986a6b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #986a6b is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.