Indian red

#98635c

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a muted red sitting at 7 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #98635c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#98635c

RGB152, 99, 92

HSL7, 25%, 48%

HSV7, 39%, 60%

CMYK0%, 35%, 39%, 40%

Lab47.46, 20.57, 12.82

XYZ19.34, 16.37, 12.27

Decimal9986908

Web safe#996666

Pantone4995 C

Shades of indian red

#8b5a54 #7d524c #704944 #63403c #563834 #482f2c #3b2624 #2e1e1c #201514 #130c0c

Tints of indian red

#a47069 #ad7e78 #b78d88 #c09c97 #c9aba7 #d3b9b6 #dcc8c6 #e6d7d5 #efe6e4 #f8f4f4

Colors that go with indian red

Complementary#5c9198 Analogous#985c73 Analogous#98815c Triadic#5c9863 Triadic#635c98 Split complementary#5c9881 Split complementary#5c7398

Indian red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 35, 39, 40.

The same color needs a different cmyk build depending on the paper. Here is #98635c on both.

Coated stockgloss or silk, C

0 35 39 40

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 36 40 46

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #98635c straight into your stylesheet.

.background { background-color: #98635c; }
.text { color: #98635c; }
.border { border: 2px solid #98635c; }

How indian red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indian red and accessibility

Contrast ratios for #98635c against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #98635c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #98635c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #98635c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #98635c come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.