Dark red

#980c0c

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Dark red color values

Every conversion for #980c0c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#980c0c
RGB152, 12, 12
HSL0, 85%, 32%
HSV0, 92%, 60%
CMYK0%, 92%, 92%, 40%
Lab31.73, 52.86, 40.41
XYZ13.15, 6.96, 1.0
Decimal9964556
Web safe#990000
Pantone484 C
Pantone484 CHex#980c0cRgb152 12 12Cmyk0 92 92 40Lab32 53 40Darker#390404Deep#5f0707Lighter#d01b1b

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 92, 92, 40.

The same color needs a different cmyk build depending on the paper. Here is #980c0c on both.

Coated stockgloss or silk, C
0 92 92 40
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 89 89 46
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #980c0c straight into your stylesheet.

.background { background-color: #980c0c; }
.text { color: #980c0c; }
.border { border: 2px solid #980c0c; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #980c0c against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.78:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.39:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #980c0c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #980c0c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #980c0c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #980c0c come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.