Brown

#97142d

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and strong. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #97142d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#97142d

RGB151, 20, 45

HSL349, 77%, 34%

HSV349, 87%, 59%

CMYK0%, 87%, 70%, 41%

Lab32.41, 52.12, 21.91

XYZ13.49, 7.27, 3.17

Decimal9901101

Web safe#990033

Pantone194 C

Shades of brown

#8b1229 #7e1126 #720f22 #650d1e #590c1b #4d0a17 #400913 #34070f #27050c #1b0408

Tints of brown

#b31835 #d01c3e #e3294c #e64564 #ea617c #ee7e93 #f29aab #f5b7c3 #f9d3da #fdeff2

Colors that go with brown

Complementary#14977e Analogous#97146e Analogous#973d14 Triadic#2d9714 Triadic#142d97 Split complementary#14973d Split complementary#146e97

Brown in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 87, 70, 41.

The same color needs a different cmyk build depending on the paper. Here is #97142d on both.

Coated stockgloss or silk, C

0 87 70 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 84 68 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #97142d straight into your stylesheet.

.background { background-color: #97142d; }
.text { color: #97142d; }
.border { border: 2px solid #97142d; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #97142d against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #97142d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #97142d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #97142d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #97142d come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.