Dark red

#970d02

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red is a deep red that reads serious. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #970d02, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#970d02
RGB151, 13, 2
HSL4, 97%, 30%
HSV4, 99%, 59%
CMYK0%, 91%, 99%, 41%
Lab31.51, 52.27, 44.28
XYZ12.92, 6.87, 0.7
Decimal9899266
Web safe#990000
Pantone484 C
Pantone484 CHex#970d02Rgb151 13 2Cmyk0 91 99 41Lab32 52 44Darker#3c0501Deep#650901Lighter#d31c0e

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 91, 99, 41.

The same color needs a different cmyk build depending on the paper. Here is #970d02 on both.

Coated stockgloss or silk, C
0 91 99 41
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 88 95 47
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #970d02 straight into your stylesheet.

.background { background-color: #970d02; }
.text { color: #970d02; }
.border { border: 2px solid #970d02; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #970d02 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.84:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.37:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #970d02 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #970d02 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #970d02 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #970d02 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.