Brown

#97071a

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #97071a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#97071a

RGB151, 7, 26

HSL352, 91%, 31%

HSV352, 95%, 59%

CMYK0%, 95%, 83%, 41%

Lab31.36, 53.64, 32.62

XYZ13.02, 6.81, 1.6

Decimal9897754

Web safe#990033

Pantone704 C

Shades of brown

#8b0618 #7f0616 #720514 #660512 #5a0410 #4e040d #42030b #360209 #290207 #1d0105

Tints of brown

#b7081f #d70a25 #f40e2d #f52e49 #f74e65 #f86e80 #fa8e9c #fbaeb8 #fdced4 #feeef0

Colors that go with brown

Complementary#079784 Analogous#970762 Analogous#973c07 Triadic#1a9707 Triadic#071a97 Split complementary#07973c Split complementary#076297

Brown in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 95, 83, 41.

The same color needs a different cmyk build depending on the paper. Here is #97071a on both.

Coated stockgloss or silk, C

0 95 83 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 91 80 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #97071a straight into your stylesheet.

.background { background-color: #97071a; }
.text { color: #97071a; }
.border { border: 2px solid #97071a; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #97071a against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #97071a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #97071a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #97071a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #97071a come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.