Dark magenta

#97007e

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

This is Dark magenta, a vivid pink at 310 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Dark magenta color values

Every conversion for #97007e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#97007e
RGB151, 0, 126
HSL310, 100%, 30%
HSV310, 100%, 59%
CMYK0%, 100%, 17%, 41%
Lab34.16, 62.87, -28.01
XYZ16.53, 8.09, 20.43
Decimal9896062
Web safe#990066
Pantone248 C
Pantone248 CHex#97007eRgb151 0 126Cmyk0 100 17 41Lab34 63 -28Darker#3d0033Deep#660055Lighter#d30bb2

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 100, 17, 41.

The same color needs a different cmyk build depending on the paper. Here is #97007e on both.

Coated stockgloss or silk, C
0 100 17 41
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 96 20 47
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #97007e straight into your stylesheet.

.background { background-color: #97007e; }
.text { color: #97007e; }
.border { border: 2px solid #97007e; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #97007e against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.02:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.62:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #97007e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #97007e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #97007e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #97007e are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.