Dark gray

#9698a3

Hex, rgb, cmyk and Pantone values for dark gray, with shades, tints, matching colors and free print quality patterns.

This is Dark gray, a mid neutral that behaves like a grey. Mid greys like this are the backbone of clean, editorial layouts. It works under any accent color, holding a scheme together without competing.

Dark gray color values

Every conversion for #9698a3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9698a3
RGB150, 152, 163
HSL231, 7%, 61%
HSV231, 8%, 64%
CMYK8%, 7%, 0%, 36%
Lab63.0, 1.49, -6.01
XYZ30.42, 31.58, 39.14
Decimal9869475
Web safe#999999
Pantone535 C
Pantone535 CHex#9698a3Rgb150 152 163Cmyk8 7 0 36Lab63 1 -6Darker#4f515bDeep#717381Lighter#bcbec4

Shades of dark gray

Tints of dark gray

Colors that go with dark gray

Dark gray in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 8, 7, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #9698a3 on both.

Coated stockgloss or silk, C
8 7 0 36
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
11 10 4 42
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark gray in css

Copy #9698a3 straight into your stylesheet.

.background { background-color: #9698a3; }
.text { color: #9698a3; }
.border { border: 2px solid #9698a3; }

How dark gray looks on light and dark

Dark gray and accessibility

Contrast ratios for #9698a3 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.87:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.32:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #9698a3 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark gray on a business card, sticker and pattern

A quick look at how #9698a3 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark gray? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark gray into a seamless pattern

Four patterns built from #9698a3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark gray, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #9698a3 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.