Purple

#968ca3

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a grey purple at 266 degrees. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #968ca3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#968ca3

RGB150, 140, 163

HSL266, 11%, 59%

HSV266, 14%, 64%

CMYK8%, 14%, 0%, 36%

Lab59.78, 8.27, -10.8

XYZ28.57, 27.88, 38.53

Decimal9866403

Web safe#999999

Pantone5285 C

Shades of purple

#887d97 #7a6e8a #6d627b #60566c #524a5d #453e4e #37323e #2a262f #1d1a20 #0f0e11

Tints of purple

#a097ab #a9a1b4 #b3acbc #bcb6c5 #c6c1cd #d0cbd5 #d9d6de #e3e0e6 #ecebef #f6f5f7

Colors that go with purple

Complementary#99a38c Analogous#8c8ea3 Analogous#a28ca3 Triadic#a3968c Triadic#8ca396 Split complementary#a3a28c Split complementary#8ea38c

Purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 8, 14, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #968ca3 on both.

Coated stockgloss or silk, C

8 14 0 36

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

11 17 4 42

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #968ca3 straight into your stylesheet.

.background { background-color: #968ca3; }
.text { color: #968ca3; }
.border { border: 2px solid #968ca3; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #968ca3 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #968ca3 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #968ca3 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #968ca3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #968ca3 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.