Medium purple

#968bfd

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple is a light blue that reads open. Light blues like this feel trustworthy, common in finance and software. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #968bfd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#968bfd
RGB150, 139, 253
HSL246, 97%, 77%
HSV246, 45%, 99%
CMYK41%, 45%, 0%, 1%
Lab63.38, 31.11, -55.6
XYZ39.54, 32.04, 97.03
Decimal9866237
Web safe#9999ff
Pantone2715 C
Pantone2715 CHex#968bfdRgb150 139 253Cmyk41 45 0 1Lab63 31 -56Darker#1b04f5Deep#5645fcLighter#d7d3fc

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 41, 45, 0, 1.

The same color needs a different cmyk build depending on the paper. Here is #968bfd on both.

Coated stockgloss or silk, C
41 45 0 1
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
42 45 4 7
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #968bfd straight into your stylesheet.

.background { background-color: #968bfd; }
.text { color: #968bfd; }
.border { border: 2px solid #968bfd; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #968bfd against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.83:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.41:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #968bfd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #968bfd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #968bfd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #968bfd are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.