Red

#967267

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a muted red sitting at 14 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #967267, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#967267

RGB150, 114, 103

HSL14, 19%, 50%

HSV14, 31%, 59%

CMYK0%, 24%, 31%, 41%

Lab51.26, 12.54, 11.58

XYZ21.04, 19.5, 15.49

Decimal9859687

Web safe#996666

Pantone437 C

Shades of red

#89685e #7c5e55 #6e544c #614a43 #54403a #473631 #3a2c28 #2d221f #1f1816 #120e0c

Tints of red

#a07f75 #aa8c83 #b49991 #bda69f #c7b3ae #d1c1bc #dbceca #e4dbd8 #eee8e6 #f8f5f4

Colors that go with red

Complementary#678b96 Analogous#966773 Analogous#968967 Triadic#679672 Triadic#726796 Split complementary#67968a Split complementary#677496

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 24, 31, 41.

The same color needs a different cmyk build depending on the paper. Here is #967267 on both.

Coated stockgloss or silk, C

0 24 31 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 26 33 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #967267 straight into your stylesheet.

.background { background-color: #967267; }
.text { color: #967267; }
.border { border: 2px solid #967267; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #967267 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #967267 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #967267 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #967267 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #967267 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.