Brown

#960d2e

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a vivid red sitting at 346 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #960d2e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#960d2e

RGB150, 13, 46

HSL346, 84%, 32%

HSV346, 91%, 59%

CMYK0%, 91%, 69%, 41%

Lab31.74, 53.27, 20.37

XYZ13.21, 6.97, 3.23

Decimal9833774

Web safe#990033

Pantone194 C

Shades of brown

#8a0c2a #7e0b27 #710a23 #65091f #59081b #4d0718 #410614 #350510 #28030c #1c0209

Tints of brown

#b41037 #d31241 #eb1b4d #ee3964 #f0577c #f37594 #f694ab #f8b2c3 #fbd0db #feeff2

Colors that go with brown

Complementary#0d9675 Analogous#960d72 Analogous#96300d Triadic#2e960d Triadic#0d2e96 Split complementary#0d9630 Split complementary#0d7296

Brown in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 91, 69, 41.

The same color needs a different cmyk build depending on the paper. Here is #960d2e on both.

Coated stockgloss or silk, C

0 91 69 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 88 67 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #960d2e straight into your stylesheet.

.background { background-color: #960d2e; }
.text { color: #960d2e; }
.border { border: 2px solid #960d2e; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #960d2e against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #960d2e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #960d2e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #960d2e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #960d2e is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.