Medium violet red

#943173

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a soft pink at 320 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Medium violet red color values

Every conversion for #943173, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#943173
RGB148, 49, 115
HSL320, 50%, 39%
HSV320, 67%, 58%
CMYK0%, 67%, 22%, 42%
Lab37.35, 48.42, -16.19
XYZ16.41, 9.73, 17.23
Decimal9711987
Web safe#993366
Pantone2415 C
Pantone2415 CHex#943173Rgb148 49 115Cmyk0 67 22 42Lab37 48 -16Darker#2e0f24Deep#5e1f49Lighter#bd5098

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 67, 22, 42.

The same color needs a different cmyk build depending on the paper. Here is #943173 on both.

Coated stockgloss or silk, C
0 67 22 42
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 66 24 48
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #943173 straight into your stylesheet.

.background { background-color: #943173; }
.text { color: #943173; }
.border { border: 2px solid #943173; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #943173 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.13:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.95:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #943173 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #943173 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #943173 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #943173 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.