Brown

#94071e

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #94071e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#94071e
RGB148, 7, 30
HSL350, 91%, 30%
HSV350, 95%, 58%
CMYK0%, 95%, 80%, 42%
Lab30.74, 52.96, 29.35
XYZ12.52, 6.54, 1.83
Decimal9701150
Web safe#990033
Pantone704 C
Pantone704 CHex#94071eRgb148 7 30Cmyk0 95 80 42Lab31 53 29Darker#3a030cDeep#610514Lighter#ce1533

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 95, 80, 42.

The same color needs a different cmyk build depending on the paper. Here is #94071e on both.

Coated stockgloss or silk, C
0 95 80 42
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 91 78 48
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #94071e straight into your stylesheet.

.background { background-color: #94071e; }
.text { color: #94071e; }
.border { border: 2px solid #94071e; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #94071e against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.10:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.31:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #94071e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #94071e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #94071e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #94071e come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.