Blue

#938cb4

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and muted. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #938cb4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#938cb4

RGB147, 140, 180

HSL250, 21%, 63%

HSV250, 22%, 71%

CMYK18%, 22%, 0%, 29%

Lab60.12, 11.0, -19.99

XYZ29.65, 28.25, 47.07

Decimal9669812

Web safe#9999cc

Pantone271 C

Shades of blue

#837aa9 #72699d #655c8d #58517c #4c456a #3f3a59 #332e47 #262336 #1a1824 #0d0c13

Tints of blue

#9d96bb #a7a1c2 #b0abc8 #bab6cf #c4c0d6 #cecbdd #d7d5e4 #e1dfea #ebeaf1 #f5f4f8

Colors that go with blue

Complementary#adb48c Analogous#8c99b4 Analogous#a78cb4 Triadic#b4938c Triadic#8cb493 Split complementary#b4a78c Split complementary#99b48c

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 18, 22, 0, 29.

The same color needs a different cmyk build depending on the paper. Here is #938cb4 on both.

Coated stockgloss or silk, C

18 22 0 29

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

21 24 4 35

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #938cb4 straight into your stylesheet.

.background { background-color: #938cb4; }
.text { color: #938cb4; }
.border { border: 2px solid #938cb4; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #938cb4 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #938cb4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #938cb4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #938cb4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #938cb4 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.