Yellow

#909070

Hex, rgb, cmyk and Pantone values for yellow, with shades, tints, matching colors and free print quality patterns.

This is Yellow, a muted yellow at 60 degrees. A yellow this strong grabs attention fast, good for warnings and energy brands. Charcoal and navy give it the contrast it needs and purple across the wheel makes it pop.

Yellow color values

Every conversion for #909070, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#909070
RGB144, 144, 112
HSL60, 13%, 50%
HSV60, 22%, 56%
CMYK0%, 0%, 22%, 44%
Lab59.02, -5.57, 17.06
XYZ24.4, 27.05, 19.26
Decimal9474160
Web safe#999966
Pantone416 C
Pantone416 CHex#909070Rgb144 144 112Cmyk0 0 22 44Lab59 -6 17Darker#404031Deep#686851Lighter#aeae99

Shades of yellow

Tints of yellow

Colors that go with yellow

Yellow in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 0, 22, 44.

The same color needs a different cmyk build depending on the paper. Here is #909070 on both.

Coated stockgloss or silk, C
0 0 22 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 4 24 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Yellow in css

Copy #909070 straight into your stylesheet.

.background { background-color: #909070; }
.text { color: #909070; }
.border { border: 2px solid #909070; }

How yellow looks on light and dark

Yellow and accessibility

Contrast ratios for #909070 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.28:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.41:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #909070 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Yellow on a business card, sticker and pattern

A quick look at how #909070 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around yellow? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn yellow into a seamless pattern

Four patterns built from #909070 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from yellow, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #909070 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.