Blue

#9089af

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #9089af, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9089af
RGB144, 137, 175
HSL251, 19%, 61%
HSV251, 22%, 69%
CMYK18%, 22%, 0%, 31%
Lab58.9, 10.6, -19.03
XYZ28.19, 26.92, 44.27
Decimal9472431
Web safe#999999
Pantone271 C
Pantone271 CHex#9089afRgb144 137 175Cmyk18 22 0 31Lab59 11 -19Darker#4a4465Deep#6a618fLighter#b9b5cb

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 18, 22, 0, 31.

The same color needs a different cmyk build depending on the paper. Here is #9089af on both.

Coated stockgloss or silk, C
18 22 0 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
21 24 4 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #9089af straight into your stylesheet.

.background { background-color: #9089af; }
.text { color: #9089af; }
.border { border: 2px solid #9089af; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #9089af against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.29:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.38:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #9089af against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #9089af sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #9089af and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #9089af is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.