Red

#907070

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #907070, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#907070

RGB144, 112, 112

HSL0, 13%, 50%

HSV0, 22%, 56%

CMYK0%, 22%, 22%, 44%

Lab50.32, 12.62, 4.84

XYZ20.22, 18.69, 17.87

Decimal9465968

Web safe#996666

Pantone437 C

Shades of red

#836666 #775c5c #6a5252 #5d4848 #513f3f #443535 #372b2b #2b2121 #1e1717 #110d0d

Tints of red

#9a7d7d #a58b8b #af9898 #b9a5a5 #c4b2b2 #cec0c0 #d8cdcd #e3dada #ede8e8 #f7f5f5

Colors that go with red

Complementary#709090 Analogous#907080 Analogous#908070 Triadic#709070 Triadic#707090 Split complementary#709080 Split complementary#708090

Red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 22, 22, 44.

The same color needs a different cmyk build depending on the paper. Here is #907070 on both.

Coated stockgloss or silk, C

0 22 22 44

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 24 24 50

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #907070 straight into your stylesheet.

.background { background-color: #907070; }
.text { color: #907070; }
.border { border: 2px solid #907070; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #907070 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #907070 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #907070 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #907070 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #907070 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.