Brown

#90656d

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a muted red sitting at 349 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #90656d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#90656d
RGB144, 101, 109
HSL349, 18%, 48%
HSV349, 30%, 56%
CMYK0%, 30%, 24%, 44%
Lab47.42, 18.56, 2.45
XYZ18.92, 16.34, 16.63
Decimal9463149
Web safe#996666
Pantone5205 C
Pantone5205 CHex#90656dRgb144 101 109Cmyk0 30 24 44Lab47 19 2Darker#3c2a2dDeep#66484dLighter#ad8f95

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 30, 24, 44.

The same color needs a different cmyk build depending on the paper. Here is #90656d on both.

Coated stockgloss or silk, C
0 30 24 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 32 26 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #90656d straight into your stylesheet.

.background { background-color: #90656d; }
.text { color: #90656d; }
.border { border: 2px solid #90656d; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #90656d against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.92:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.27:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #90656d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #90656d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #90656d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #90656d are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.