Dark red

#90331c

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a strong red sitting at 12 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Dark red color values

Every conversion for #90331c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#90331c
RGB144, 51, 28
HSL12, 67%, 34%
HSV12, 81%, 56%
CMYK0%, 65%, 81%, 44%
Lab34.76, 38.11, 34.43
XYZ12.9, 8.38, 2.04
Decimal9450268
Web safe#993333
Pantone484 C
Pantone484 CHex#90331cRgb144 51 28Cmyk0 65 81 44Lab35 38 34Darker#33120aDeep#551e11Lighter#c44d30

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 65, 81, 44.

The same color needs a different cmyk build depending on the paper. Here is #90331c on both.

Coated stockgloss or silk, C
0 65 81 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 64 79 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #90331c straight into your stylesheet.

.background { background-color: #90331c; }
.text { color: #90331c; }
.border { border: 2px solid #90331c; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #90331c against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.85:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.68:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #90331c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #90331c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #90331c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #90331c come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.