Dark red

#900007

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #900007, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#900007
RGB144, 0, 7
HSL357, 100%, 28%
HSV357, 100%, 56%
CMYK0%, 100%, 95%, 44%
Lab29.27, 52.45, 39.88
XYZ11.54, 5.94, 0.74
Decimal9437191
Web safe#990000
Pantone1810 C
Pantone1810 CHex#900007Rgb144 0 7Cmyk0 100 95 44Lab29 52 40Darker#3d0003Deep#660005Lighter#cd0b14

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 100, 95, 44.

The same color needs a different cmyk build depending on the paper. Here is #900007 on both.

Coated stockgloss or silk, C
0 100 95 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 96 91 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #900007 straight into your stylesheet.

.background { background-color: #900007; }
.text { color: #900007; }
.border { border: 2px solid #900007; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #900007 against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.59:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.19:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #900007 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #900007 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #900007 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #900007 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.