Red

#8f7973

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and grey. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #8f7973, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#8f7973
RGB143, 121, 115
HSL13, 11%, 51%
HSV13, 20%, 56%
CMYK0%, 15%, 20%, 44%
Lab52.68, 7.49, 6.44
XYZ21.26, 20.75, 19.1
Decimal9402739
Web safe#996666
Pantone437 C
Pantone437 CHex#8f7973Rgb143 121 115Cmyk0 15 20 44Lab53 7 6Darker#403633Deep#685753Lighter#aea09c

Shades of red

Tints of red

Colors that go with red

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 15, 20, 44.

The same color needs a different cmyk build depending on the paper. Here is #8f7973 on both.

Coated stockgloss or silk, C
0 15 20 44
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 18 22 50
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #8f7973 straight into your stylesheet.

.background { background-color: #8f7973; }
.text { color: #8f7973; }
.border { border: 2px solid #8f7973; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #8f7973 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.08:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.15:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #8f7973 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #8f7973 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #8f7973 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #8f7973 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.