Brown

#897274

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a grey red sitting at 355 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #897274, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#897274

RGB137, 114, 116

HSL355, 9%, 49%

HSV355, 17%, 54%

CMYK0%, 17%, 15%, 46%

Lab50.23, 9.34, 2.26

XYZ19.49, 18.61, 19.09

Decimal9007732

Web safe#996666

Pantone437 C

Shades of brown

#7d686a #715e60 #655455 #594a4b #4d4041 #413637 #352c2d #292223 #1d1818 #110e0e

Tints of brown

#947f81 #9f8c8e #aa999b #b5a6a8 #c0b3b5 #cbc1c2 #d6cece #e1dbdb #ece8e8 #f7f5f5

Colors that go with brown

Complementary#728987 Analogous#89727f Analogous#897c72 Triadic#748972 Triadic#727489 Split complementary#72897c Split complementary#727f89

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 17, 15, 46.

The same color needs a different cmyk build depending on the paper. Here is #897274 on both.

Coated stockgloss or silk, C

0 17 15 46

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 20 18 52

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #897274 straight into your stylesheet.

.background { background-color: #897274; }
.text { color: #897274; }
.border { border: 2px solid #897274; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #897274 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #897274 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #897274 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #897274 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #897274 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.