Brown

#89716a

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a muted red sitting at 14 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #89716a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#89716a
RGB137, 113, 106
HSL14, 13%, 48%
HSV14, 23%, 54%
CMYK0%, 18%, 23%, 46%
Lab49.7, 8.25, 7.41
XYZ18.82, 18.17, 16.15
Decimal9007466
Web safe#996666
Pantone437 C
Pantone437 CHex#89716aRgb137 113 106Cmyk0 18 23 46Lab50 8 7Darker#382f2cDeep#61504bLighter#a89792

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 18, 23, 46.

The same color needs a different cmyk build depending on the paper. Here is #89716a on both.

Coated stockgloss or silk, C
0 18 23 46
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 21 25 52
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #89716a straight into your stylesheet.

.background { background-color: #89716a; }
.text { color: #89716a; }
.border { border: 2px solid #89716a; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #89716a against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.53:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.63:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #89716a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #89716a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #89716a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #89716a come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.