Medium purple

#7f7fdf

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple sits in the blue band, mid and strong. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #7f7fdf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7f7fdf
RGB127, 127, 223
HSL240, 60%, 69%
HSV240, 43%, 87%
CMYK43%, 43%, 0%, 13%
Lab57.09, 24.09, -49.08
XYZ29.66, 25.02, 73.08
Decimal8355807
Web safe#6666cc
Pantone2715 C
Pantone2715 CHex#7f7fdfRgb127 127 223Cmyk43 43 0 13Lab57 24 -49Darker#2929a6Deep#4646d1Lighter#bbbbeb

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 43, 43, 0, 13.

The same color needs a different cmyk build depending on the paper. Here is #7f7fdf on both.

Coated stockgloss or silk, C
43 43 0 13
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
44 44 4 19
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #7f7fdf straight into your stylesheet.

.background { background-color: #7f7fdf; }
.text { color: #7f7fdf; }
.border { border: 2px solid #7f7fdf; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #7f7fdf against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.50:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.00:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #7f7fdf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #7f7fdf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #7f7fdf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7f7fdf is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.