Dark red

#7f2c0b

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a vivid orange at 17 degrees. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Dark red color values

Every conversion for #7f2c0b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7f2c0b
RGB127, 44, 11
HSL17, 84%, 27%
HSV17, 91%, 50%
CMYK0%, 65%, 91%, 50%
Lab30.25, 34.42, 37.47
XYZ9.71, 6.34, 1.03
Decimal8334347
Web safe#663300
Pantone1685 C
Pantone1685 CHex#7f2c0bRgb127 44 11Cmyk0 65 91 50Lab30 34 37Darker#381405Deep#5e2108Lighter#b84719

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 65, 91, 50.

The same color needs a different cmyk build depending on the paper. Here is #7f2c0b on both.

Coated stockgloss or silk, C
0 65 91 50
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 64 88 56
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #7f2c0b straight into your stylesheet.

.background { background-color: #7f2c0b; }
.text { color: #7f2c0b; }
.border { border: 2px solid #7f2c0b; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #7f2c0b against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.26:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.27:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #7f2c0b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #7f2c0b sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #7f2c0b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #7f2c0b come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.