Blue

#7e7796

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #7e7796, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7e7796

RGB126, 119, 150

HSL254, 13%, 53%

HSV254, 21%, 59%

CMYK16%, 21%, 0%, 41%

Lab51.65, 9.28, -15.77

XYZ20.71, 19.83, 31.59

Decimal8288150

Web safe#666699

Pantone5285 C

Shades of blue

#726b8a #67607d #5c566f #514c62 #464155 #3b3747 #2f2c3a #24222c #19181f #0e0d11

Tints of blue

#8a84a0 #9690a9 #a29db3 #aea9bd #bab6c7 #c6c3d0 #d2cfda #dedce4 #eae8ee #f5f5f7

Colors that go with blue

Complementary#8f9677 Analogous#778096 Analogous#8e7796 Triadic#967e77 Triadic#77967e Split complementary#968e77 Split complementary#809677

Blue in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 16, 21, 0, 41.

The same color needs a different cmyk build depending on the paper. Here is #7e7796 on both.

Coated stockgloss or silk, C

16 21 0 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

19 23 4 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #7e7796 straight into your stylesheet.

.background { background-color: #7e7796; }
.text { color: #7e7796; }
.border { border: 2px solid #7e7796; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #7e7796 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #7e7796 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #7e7796 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #7e7796 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #7e7796 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.