Blue violet

#7e40ff

Hex, rgb, cmyk and Pantone values for blue violet, with shades, tints, matching colors and free print quality patterns.

This is Blue violet, a vivid purple at 259 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Blue violet color values

Every conversion for #7e40ff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7e40ff
RGB126, 64, 255
HSL259, 100%, 63%
HSV259, 75%, 100%
CMYK51%, 75%, 0%, 0%
Lab46.07, 67.06, -84.8
XYZ28.49, 15.32, 96.06
Decimal8274175
Web safe#6633ff
Pantone2665 C
Pantone2665 CHex#7e40ffRgb126 64 255Cmyk51 75 0 0Lab46 67 -85Darker#3900b0Deep#5000f8Lighter#b08df9

Shades of blue violet

Tints of blue violet

Colors that go with blue violet

Blue violet in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 51, 75, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #7e40ff on both.

Coated stockgloss or silk, C
51 75 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
51 73 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue violet in css

Copy #7e40ff straight into your stylesheet.

.background { background-color: #7e40ff; }
.text { color: #7e40ff; }
.border { border: 2px solid #7e40ff; }

How blue violet looks on light and dark

Blue violet and accessibility

Contrast ratios for #7e40ff against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.17:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.06:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #7e40ff against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue violet on a business card, sticker and pattern

A quick look at how #7e40ff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue violet? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue violet into a seamless pattern

Four patterns built from #7e40ff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue violet, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7e40ff is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.