Dark red

#7e2001

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red sits in the orange range, deep and vivid. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Dark red color values

Every conversion for #7e2001, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7e2001
RGB126, 32, 1
HSL15, 98%, 25%
HSV15, 99%, 49%
CMYK0%, 75%, 99%, 51%
Lab28.04, 39.15, 39.7
XYZ9.13, 5.47, 0.6
Decimal8265729
Web safe#663300
Pantone1685 C
Pantone1685 CHex#7e2001Rgb126 32 1Cmyk0 75 99 51Lab28 39 40Darker#3d0f00Deep#651a01Lighter#bb370b

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 75, 99, 51.

The same color needs a different cmyk build depending on the paper. Here is #7e2001 on both.

Coated stockgloss or silk, C
0 75 99 51
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 73 95 57
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #7e2001 straight into your stylesheet.

.background { background-color: #7e2001; }
.text { color: #7e2001; }
.border { border: 2px solid #7e2001; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #7e2001 against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.03:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.09:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #7e2001 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #7e2001 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #7e2001 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7e2001 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.