Medium purple

#7d7cbf

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple is a mid blue that reads confident. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium purple color values

Every conversion for #7d7cbf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7d7cbf
RGB125, 124, 191
HSL241, 34%, 62%
HSV241, 35%, 75%
CMYK35%, 35%, 0%, 25%
Lab54.59, 16.38, -34.94
XYZ25.07, 22.54, 52.32
Decimal8223935
Web safe#6666cc
Pantone272 C
Pantone272 CHex#7d7cbfRgb125 124 191Cmyk35 35 0 25Lab55 16 -35Darker#393974Deep#5150a4Lighter#afaed4

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 35, 35, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #7d7cbf on both.

Coated stockgloss or silk, C
35 35 0 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
36 36 4 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #7d7cbf straight into your stylesheet.

.background { background-color: #7d7cbf; }
.text { color: #7d7cbf; }
.border { border: 2px solid #7d7cbf; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #7d7cbf against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.81:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.51:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #7d7cbf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #7d7cbf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #7d7cbf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7d7cbf is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.