Dark red

#7c331a

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red sits in the orange range, deep and strong. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Dark red color values

Every conversion for #7c331a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7c331a
RGB124, 51, 26
HSL15, 65%, 29%
HSV15, 79%, 49%
CMYK0%, 59%, 79%, 51%
Lab31.18, 30.16, 30.72
XYZ9.68, 6.73, 1.77
Decimal8139546
Web safe#663333
Pantone1685 C
Pantone1685 CHex#7c331aRgb124 51 26Cmyk0 59 79 51Lab31 30 31Darker#33150bDeep#542312Lighter#b04f2e

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 59, 79, 51.

The same color needs a different cmyk build depending on the paper. Here is #7c331a on both.

Coated stockgloss or silk, C
0 59 79 51
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 58 77 57
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #7c331a straight into your stylesheet.

.background { background-color: #7c331a; }
.text { color: #7c331a; }
.border { border: 2px solid #7c331a; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #7c331a against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.95:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.35:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #7c331a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #7c331a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #7c331a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #7c331a is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.